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I'm a digital researcher, strategist and writer with a decade of experience in the communications industry. Marrying data & creativity is my jam. …
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Getting Under the Skin of the Male Beauty Consumer
The 90s were a decade that saw a lot of new inventions – DVDs, Pokemon, Photoshop and of course, the internet – but few inspired as much ire as the Metrosexual. Coined by journalist Mark Simpson in 1994, the term described a vacuous, urban-dwelling man who invests significant amounts of time and money on his … Continue reading Getting Under the Skin of the Male Beauty Consumer
