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I'm a digital researcher, strategist and writer with a decade of experience in the communications industry. Marrying science & creativity is my jam. …
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Is Makeup ‘over’ in the US?
When it comes to recession-proof product categories, makeup is often considered a safe bet. There’s even a phenomenon describing this: the Lipstick Effect, the theory that affordable luxuries – like lipstick or perfume – appeal to consumers during economically straitened times. Makeup is deeply embedded in consumers’ everyday lives. For American women (and an increasing … Continue reading Is Makeup ‘over’ in the US?
