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I'm a digital researcher, strategist and writer with a decade of experience in the communications industry. Marrying data & creativity is my jam. …
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What do Chinese Consumers want from Western brands?
As western markets face uncertain times, China has become the setting of the new luxury gold rush. Identifying a China strategy is now a priority for many international luxury retailers, enticed by the size of the market and its thirst for aspirational, quality products – a combination that seems like a sure thing for boosting … Continue reading What do Chinese Consumers want from Western brands?
