China’s Singles’ Day: The Retail Event Brands Shouldn’t Ignore

If you’re looking forward to picking up a bargain this Black Friday, you might think this is as good as shopping gets. But look further east: China is leading the ecommerce revolution with Singles’ Day, the world’s biggest shopping spree. Held annually each November 11th, Singles’ Day generated four times as much consumer spending as Continue reading China’s Singles’ Day: The Retail Event Brands Shouldn’t Ignore