If this is the first page you’re clicking on, welcome to my site.
I’ve worked in the communications industry for nearly 10 years, beginning in traditional print & online media monitoring and progressing into the fast-moving world of social media.
At heart, I’m a research and strategy professional: driven to understand the why, where and how of a proposition, and skilled at digging deep for interesting insights around a subject. But I also love coming up with ideas for how to move forward.
My areas of expertise:
- Digital & Cultural research: I’ve designed and managed big research projects that take a more thorough view of a client’s digital landscape, whether based on brands, topics or audiences. This can incorporate social or search data, primary research or cultural insights, weaving this insight together to provide a comprehensive answer to your questions.
- Research and data-driven copy: Need someone who can understand the data, but also explain it articulately? I have years of experience writing for the web, as well as formal journalism training (see the Trends + Insights page of this website for details). Plus, I can put together a decent corporate blog post.
- Social analytics & strategy: Extensive experience of analysing & interpreting owned Facebook, Twitter, YouTube, LinkedIn and Instagram data. I’m a pro at mining that mysterious area at the back of Facebook and identifying actionable ways for brands to meet business objectives.