Battle of the Sportswear Brands: How Nike & Adidas are Competing in the US

Take a pen. Now draw the first brand logo you can think of. If that piece of paper contains an unmistakeable bold, rounded tick, congratulations, you’ve identified the world’s most valuable apparel brand. Worth $28 billion, it’s a title Nike has held for eight consecutive years, according to an annual ranking by strategy consultancy Brand Finance. Continue reading Battle of the Sportswear Brands: How Nike & Adidas are Competing in the US