Content

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As well as research and strategy, I also produce online. I’m mostly a long-form writer, with a focus on social media, digital culture, consumer trends and fashion.

Earlier in my career, I also wrote and edited copy for an online music magazine, which included interviewing up-and-coming artists. You can find further examples from that time here.

Fashion

How Generation Z Super-Influencers Conquered Fashion

Battle of the Sportswear Brands: How Nike & Adidas are Competing in the US

Why Hip-Hop Artists are Fashion’s Biggest Influencers

Riccardo Tisci’s New Burberry Job: How did Consumers React?

Discovering a New Generation of Luxury Watch Consumers

How Edward Enninful is Shaking Up British Vogue

China’s Singles’ Day: The Retail Event Brands Shouldn’t Ignore

What Men Want: Men’s Fashion on Social Media

Music

Loving The Aliens [interview with The Aliens – a Scottish group reformed from the ashes of cult electronica musicians The Beta Band]

Saying & Doing [interview with Yeasayer – an experimental rock band from Brooklyn]

More here

Digital & Marketing

Measuring the Success of Content

The Robots are Coming! Is AI the Future of Market Research?

Tech

How Behavioural Science is Unlocking Human Insights

An Etsy Experiment: E-commerce insights from a beginner seller

Is Virtual Reality about to go mainstream?