I’m a digital researcher, strategist and writer with a decade of experience in the communications industry. Marrying science & creativity is my jam.
At heart, I’m a research and strategy professional: driven to understand the why, where and how of a proposition, and skilled at digging deep for interesting insights around a subject. But I also love coming up with ideas for how to move forward.
My areas of expertise
- Consumer research: I’ve designed and managed research projects that shed light on client problems. For example:
“Why aren’t my fans as engaged as they used to be?”
“How can I reach luxury watch buyers in the US?”
“Which ingredients should I include in a new healthy beverage?”
I’m a social media specialist, but I also like to include search data, primary & secondary research, and cultural insights where relevant, weaving these together to provide a comprehensive answer to your questions. Here’s an example on Fashion & Sustainability.
- Identifying & Recommending Brand Partners: Whether you need to pick a celeb for a big endorsement deal or an influencer for a single Instagram #ad, I can use data to recommend the best options to gain traction with your audience.
- Insights for Content Creation: Having worked at creative agencies – both in-house and freelance – I’m well-versed with the pitch grind. I can support strategy ahead of a big presentation, using fresh social insights and trends data to inspire creative work.
Research & Data-drive copy: Need someone who can understand the data, but also explain it articulately? I have years of experience writing for the web, and I can put together a compelling corporate blog post.
Who I’ve worked with
I’ve worked in-house and freelance with brands big & small. Some of my favourite projects include ones for Pernod Ricard, Danone, Jagex (RuneScape), EDF Energy, and even a Hollywood film star (I’ll never tell).
Check out the Freebies page for examples of my work.