Interested in the kinds of social insight out there? Here’s some info and examples of research I’ve worked on:
A digital brand audit (or conversation audit/digital footprint) is a big piece of research that looks at the entire search & social ecosystem of a brand’s online presence, as well as its competitors or sector. This provides a high level of insight on what your brand is doing well, how it measures up against competitors and how it can go forward.
Time taken: 3- 6 weeks, depending on scope
Essential Tools: Social Analytics (e.g. Socialbakers, Audiense, SimplyMeasured), Social Listening (e.g. Brandwatch, Crimson Hexagon), Market Research (e.g GlobalWebIndex)
Regular reporting provides guidance on the health of your social channels – how they are performing against KPIs, the kind of content that is gaining traction and how competitor brands are engaging with audiences. This is vital intelligence for creative and strategy teams working in social media marketing.
Time taken: 3-5 days, depending on scope
Essential Tools: Native Platform Analytics (e.g. Facebook Page Insights, YouTube Analytics, Google Analytics), Social Analytics for benchmarking competitors (e.g. Socialbakers, Audiense, SimplyMeasured), Social Listening (e.g. Brandwatch, Crimson Hexagon)